FAQ
Frequently asked question (FAQ)
to find answers.
The process of Digital Marketing was developed with the sole purpose of producing marketing and services that deliver ROI, effectively increased, leads, conversions, etc.
In order to know if an improvement has been made first an audit is required as a benchmark to determine your current digital marketing channel performance that you are looking to improve.
Digital agencies offer a range of services, including SEO, social media marketing, content creation, and more, to help businesses establish a strong online presence and reach their target audience effectively.
Digital agencies employ strategies like SEO, targeted campaigns, and engaging content to improve your online visibility, driving organic traffic and enhancing brand recognition.
Using the results of an initial digital marketing audit a cost effective plan will be created by us. Any reputable digital marketing agency will then advise you of what improvements you can expect for typical cost ranges and where best to allocate your budget.
At this point it will be clear if the cost to increase your digital marketing performance will justify that of your anticipated cost increases. It may be the case where spending too greater amount will not be cost effective for your business. As a responsible digital marketing agency we’ll inform you at this point before you engage in any further marketing activites.
Performance marketing spans across the entire digital spectrum, from PPC (Pay per Click) and SEO (Search Engine Optimisation), to Web Design and Web Development of your brands website and social media marketing.
With such a vast spectrum performance marketing can typically be broken down into the following results metrics;
CPC – COST PER CLICK
CPA – COST PER ACQUISITION
CPL – COST PER LEAD
With technology advances, the rise and fall of technology companies and a rapidly changing landscape there is no definitive list. However the following are a suitable summary of the most common digital marketing channels and services that we offer;
PAY PER CLICK ADVERTISING (PPC)
SEARCH ENGINE OPTIMISATION (SEO)
EMAIL MARKETING – EMAIL DESIGN & BUILD SERVICES
SOCIAL MEDIA MARKETING
WEB DESIGN
WEB DEVELOPMENT
CONVERSION RATE OPTIMISATION (CRO)
DISPLAY ADVERTISING (BANNERS)
Yes, hiring a digital agency can be cost-effective for small businesses. It eliminates the need to hire and train an in-house team, while providing access to expert skills and resources.